Cortland is an innovator and leader in the multi-family housing industry. (Also known as apartments.) They’re unique in that they put their residents at the center of everything they do. In a market where the notion of “just OK” prevails, our goal was to help Cortland stand out and build brand awareness in a space where very few of their competitors were using a master brand strategy. By rolling out a brand campaign with specific executions for each market, we successfully communicated a platform of “aspirational, yet attainable” apartment living. Because next-level apartments require next-level thinking.