To extend the concept, we ditched the van and wentwith tricycles because, well, why not? This launched the new flavor in more markets with more people with more mouths asking for more ice cream.
For an even wilder Red Bull experience, we staged “Mini Moto” events at college campuses across the country. Students could experience the thrill of Red Bull by getting hopped up on Red Bull before racing each other on 50cc kids’ dirt bikes. Sure beats a frat party. And, yes, they had to sign a waiver.
