Steve Robinson served as CMO of Chick-fil-A for 35 years. Using that experience, he created a marketing and brand-building company that takes a more thoughtful approach to what they do by putting aside ego and instead focusing on the fundamentals of brand building. Although, there’s still some ego there when you name your company after yourself! Leading up to the launch of his book, MFN created book art, a brand ID, and unified assets to support both the book launch and consulting business. Look closely at the new logo and you’ll see a cow. That’s right, we got the cow in there.