Triple Aim Partners is a venture capital firm that serves entrepreneurs looking to transform the healthcare industry. From their origins as a United Healthcare subsidiary, TAP needed to establish itself as a separate entity to enter the marketplace. That’s where MFN stepped in. We helped them land on their name, which represents the three aims of healthcare, then designed a logo and brand kit, before designing, developing, and launching the website that introduced them to the world. Healthcare has never looked sicker.